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Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
Do Your Alumni Know Why Their Participation Matters?Posted June 11th, 2010 | No Comments
Are QR Codes the New Social Media?Posted May 28th, 2010 | 3 Comments
Web-to-Print in Action: BlueCross BlueShieldPosted May 25th, 2010 | No Comments

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Great meeting with the United Way of the Greater Lehigh Valley!
Embracing Nonprofit 2.0 in Your Organization http://ow.ly/2h9ap - 4 key concepts!
RT @mashable Why QR Codes Are Poised to Hit the Mainstream http://bit.ly/cnIaSc #business #gaming #geo-location
Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan http://ow.ly/2gOWC
RT @ThisIsSethsBlog Seth's Blog: 15% changes everything http://bit.ly/citqWW

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Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
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Facebook Fundraising: The Good, Bad, & t...
Published on Tuesday, April 27, 2010 by BrennaYoung Facebook fundraising is nothing new but it is, however, evolving and becoming more elaborate as you'll see in the examples below. It's also becoming more widely adopted especially by larger companies. It's only a matter of time until social media fundraising (via Facebook and other social sites) is "the norm". It will soon be a staple in nonprofits' marketing and fu... Read More »
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Why Social Media Is Neither New Nor Scary
Published on Monday, March 8, 2010 by BrennaYoung I've come across a reoccurring theme in several blogs recently regarding social media - social media is really nothing new nor does it change the game as much as we give it credit to. I totally agree with this. Sure, it's glamorous and exciting and technically new but the concept has actually been around forever and marketers do not need to change their all around thi... Read More »
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Social Media Marketing in Action: New York &#...
Published on Tuesday, January 19, 2010 by BrennaYoung Fashion retailer New York & Company has 2,947 followers on Twitter and 15,452 fans on Facebook. The brand, which targets sophisticated young women, has been building a solid social media following thanks to some smart moves on their part and partly in thanks to Carson Kressley. They have used some ways to get word out about their Twitter and Facebook Page that ... Read More »
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How to Ruin Your Social Media Strategy
Published on Monday, December 14, 2009 by BrennaYoung Catharine P. Taylor wrote a great blog entry on the 8 ways to ruin your business's/organization's social media strategy. First of all, there should be a solid strategy in place. Your company needs to know who you are going after, what sites they are on, and what exactly you hope to accomplish before venturing out into the world of social media. You should also have a ... Read More »
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Are People Paying Attention to Social Media M...
Published on Wednesday, November 18, 2009 by BrennaYoung I've come across quite a few articles now discussing a Performics and ROI Research survey and I'm realizing the true value of this information so I'd like to share it with you. The point of the Performics and ROI Research survey was to figure out if people are actually responding to or even paying attention to social media marketing efforts. 3,000 social media user... Read More »
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Why It’s Time to Embrace Twitter
Published on Monday, November 2, 2009 by BrennaYoung According to marketing research firm Emarketer 18 million people are currently on Twitter and that number will grow to approximately 26 million next year (which is 45% growth). About one in five Americans are using social media services like Twitter that allow them to post updates about themselves. These numbers are only going to continue to grow especially as younger... Read More »
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Coca Cola Paying Bloggers to Travel the World
Published on Thursday, October 29, 2009 by BrennaYoung As part of Coca Cola's newest campaign, "Open Happiness", they are paying 3 bloggers, a.k.a. Happiness Ambassadors, to travel to over 200 countries in a yearlong quest to uncover what makes people happy. This mission, titled Expedition 206, is set to begin in Madrid January 1st, 2010. Bloggers will get to experience first hand the Vancouver 2010 Olympic Winter Game... Read More »
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Three Degrees of Influence Rule in Social Med...
Published on Wednesday, October 28, 2009 by BrennaYoung The Six Degrees of Separation should not be a new concept to any of us but the Three Degrees of Influence rule may be unfamiliar territory. James Fowler of the University of California San Diego and Nicholas Christakis of the Harvard School of Public Health (authors of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives) have extens... Read More »
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Smile and Say Estée: Estée Lauder’s New F...
Published on Monday, October 12, 2009 by BrennaYoung Estée Lauder is launching a new marketing campaign on October 16th at Bloomingdales in New York that offers women a free makeover accompanied by a professional photographer to take a new Facebook profile picture for them post-makeover. It will spread across the country in similar department stores in Miami, Chicago, and Southern California and participants also... Read More »