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So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments

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So Many Channels, So Little Budget: How to Ch...
Published on Wednesday, August 25, 2010 by BrennaYoung Several examples have popped up recently of companies creating niche marketing campaigns to target specific groups. For example, IBM and Pizza Hut both recently launched campaigns that targeted Millennials, or Generation Y. What makes this group different from everyone else? They are their own breed because they can be reached out to differently than other generatio... Read More »
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When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
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Are You Actually Improving or Just Optimizing...
Published on Tuesday, July 6, 2010 by BrennaYoung Are you just optimizing your marketing efforts or are you taking active steps to improve them? That’s an important question to ask yourself because you need to make sure there is a balance between the two. Sure, it’s great to always keep an eye out for ways to optimize operations, workflow, return on investment, etc. but at some point you get stuck in that cycle w... Read More »
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Do Your Alumni Know Why Their Participation M...
Published on Friday, June 11, 2010 by BrennaYoung This particular blog post, The Importance of Alumni Participation by Dan Allenby, struck close to home because, as an alum myself, I was not aware of some of these reasons why my participation mattered so much to my alma mater. It's important for development professionals to communicate these points not only to alumni but to students that are currently enrolled as wel... Read More »
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Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
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The New Era for Print Providers
Published on Thursday, May 13, 2010 by BrennaYoung Anyone outside of the printing industry may not have a full perspective as to how the industry and printers themselves are evolving. Adaption to change is essential for printers' survival right now and one major adaption taking place is the transition from being just a print provider to becoming both a print and marketing service provider. The process of working wit... Read More »
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3 Steps to Take Now for Profitable Long-Term ...
Published on Wednesday, May 5, 2010 by BrennaYoung It’s safe to say that almost everyone is being faced with budget or staff cuts – forcing us to ‘do more with less.’ It is crucial to take a good look at the money being spent on marketing initiatives for the year and the types of results they are generating. Did you know that only 15% of the marketing initiatives you take garner short-term results? This me... Read More »
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Brand Repositioning: How to Save an “Un...
Published on Tuesday, April 20, 2010 by BrennaYoung Lately I've noticed some brand repositioning going on and I've also noticed a common theme between some of these efforts. Some companies are trying to take the focus off the products themselves and place more focus on the brand and what the brand can add to the lives of their consumers. Crocs and Toyota have especially had high profiles recently in their attempts to d... Read More »
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5 Reasons Branding Is So Important
Published on Monday, April 19, 2010 by BrennaYoung Nike, Coca Cola, Starbucks, Pepsi, Apple, the Gap, all names we know and most of us love and why? BRANDING. Never underestimate the power of branding. Your brand communicates who your company/organization is and what your company/organization does. It also determines who will connect with what you are offering and who will not. Managing your brand is key in both marke... Read More »
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Best Practices for Earth Day Campaigns
Published on Wednesday, April 14, 2010 by BrennaYoung The impending Earth Day holiday (April 22nd) paired with an undeniable trend towards going green presents the perfect opportunity for companies/brands to run Earth Day themed campaigns promoting their efforts to become more environmentally friendly and position themselves a little higher in the consumer mind. But are companies actually taking advantage of this? For th... Read More »