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Published on Friday, August 6, 2010 by BrennaYoung
There have been many Tweetathons that raise money for a good cause and a few in particular have been very successful (raising up to $30,000). For those of you not sure of what a Tweetathon is, in simplest terms it's a short-term fundraising campaign where people tweet about a specific cause and encourage everyone within their network to donate and continue spreading t... Read More »
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Published on Monday, July 26, 2010 by BrennaYoung
Have you ever heard the phrase ‘sometimes the right thing and the hardest thing are the same?’ It’s a phrase that I’m sure most of us have used, and it’s a phrase that rings true in the professional world as well.
Almost all of the organizations we work with are looking for ways to save money. How do we cut corners? What pieces of our program can we... Read More »
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Published on Friday, June 11, 2010 by BrennaYoung
This particular blog post, The Importance of Alumni Participation by Dan Allenby, struck close to home because, as an alum myself, I was not aware of some of these reasons why my participation mattered so much to my alma mater. It's important for development professionals to communicate these points not only to alumni but to students that are currently enrolled as wel... Read More »
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Published on Wednesday, May 5, 2010 by BrennaYoung
While many of us are working hard to meet our 2010 fundraising goals, we cannot forget to begin thinking about 2011 and how to improve fundraising appeals. Did you know that only 15% of the fundraising initiatives you take today will bring in short-term results? The remaining 85% of your efforts will be responsible for long term success. As they say, “Rome was not b... Read More »
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Published on Tuesday, April 27, 2010 by BrennaYoung
Facebook fundraising is nothing new but it is, however, evolving and becoming more elaborate as you'll see in the examples below. It's also becoming more widely adopted especially by larger companies. It's only a matter of time until social media fundraising (via Facebook and other social sites) is "the norm". It will soon be a staple in nonprofits' marketing and fu... Read More »
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Published on Monday, March 1, 2010 by BrennaYoung
Fundraising success shouldn’t be rocket science – and it’s not. The Chronicle of Philanthropy recently reported that one in four donors will not be making a charitable donation this year due to the recession. With those types of numbers, it is becoming increasingly clear that we need to increase the gift amounts from the donors we do have, obtain first year ... Read More »
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Published on Friday, February 26, 2010 by BrennaYoung
I grew curious after coming across some articles discussing the decrease in alumni participation rates among colleges and universities. I wanted to figure out what was behind this decline - not only because quite a few of our clients utilize our fundraising services and have seen the antithesis of this, but also because I am able to draw from my own experience as I gr... Read More »
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Published on Tuesday, February 9, 2010 by BrennaYoung
2010 holds a lot of promise for nonprofit organizations. It seems that now more than ever people are really paying attention to what's important and are becoming more involved in philanthropic efforts. Though people may not be able to give as much per donation as in the past, research has shown that the number of people giving has increased. Being that the economy i... Read More »
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Published on Monday, November 30, 2009 by BrennaYoung
An article recently published in The Lehigh Valley's local newspaper, The Morning Call, gives a behind the scenes look at the Firemen's Association of the State of Pennsylvania's fundraising activities for the past seven years. The article, 'Pennies on the Dollar' by Time Darragh, gives insight as to how much fundraising can really cost and in the case of the Fire... Read More »
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Published on Thursday, October 15, 2009 by BrennaYoung
Social media can be a valuable tool in nonprofit fundraising and in raising awareness for causes. A social media presence can be used to attract donors, volunteers, and employees, not to mention it's free publicity. So just as it's changing the rest of the world social media is changing the world of nonprofits as well. Beth Kanter, who has a blog solely dedic... Read More »