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So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments

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Enjoy the holiday weekend everybody!
Can't believe it's September already - so ready for fall though!
The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
Happy Friday!
Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v

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So Many Channels, So Little Budget: How to Ch...
Published on Wednesday, August 25, 2010 by BrennaYoung Several examples have popped up recently of companies creating niche marketing campaigns to target specific groups. For example, IBM and Pizza Hut both recently launched campaigns that targeted Millennials, or Generation Y. What makes this group different from everyone else? They are their own breed because they can be reached out to differently than other generatio... Read More »
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When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
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Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
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3 Steps to Take Now for Profitable Long-Term ...
Published on Wednesday, May 5, 2010 by BrennaYoung It’s safe to say that almost everyone is being faced with budget or staff cuts – forcing us to ‘do more with less.’ It is crucial to take a good look at the money being spent on marketing initiatives for the year and the types of results they are generating. Did you know that only 15% of the marketing initiatives you take garner short-term results? This me... Read More »
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Are You Looking at the Big Picture?
Published on Tuesday, April 6, 2010 by BrennaYoung Sometimes as marketers we work too closely to a project that we sometimes lose sight of the bigger picture. This is a big world filled with choices, competitors, substitutes, and information. Being too heavily focused on our own corner of the universe can cause us to miss out on guidance and insight that can be obtained from these other things. For instance, do you ac... Read More »
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How Segmentation Can Make or Break You
Published on Friday, February 19, 2010 by BrennaYoung This year’s Super Bowl drew 95.4 million viewers – a gold mine for any marketer who had the budget for a prime time commercial. With the average commercial spot estimated at $2.6 million, it is safe to say that it’s not a ‘drop in the bucket.’ Why is it, then, that these highly anticipated, widely viewed, and eagerly watched ads were slightly disappointing... Read More »
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Using Direct Mail to Drive Online Traffic
Published on Tuesday, December 29, 2009 by BrennaYoung The multichannel marketing approach follows the old adage, "don't put all your eggs in one basket." You hear about some companies investing all their money in social media now that this major shift has taken place in how we communicate. That approach may or may not work but the wisest thing to do is to find a balance in your cross channel marketing strategy so that yo... Read More »

So Many Channels, So Little Budget: How to Ch...

When Will QR Codes Become the Norm Already?

Are QR Codes the New Social Media?

3 Steps to Take Now for Profitable Long-Term ...

Are You Looking at the Big Picture?

How Segmentation Can Make or Break You

Using Direct Mail to Drive Online Traffic