Cross Channel Marketing | Pacesetter Enterprises, Inc.

E-Newsletter Signup

Latest Blog Entries

Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
Do Your Alumni Know Why Their Participation Matters?Posted June 11th, 2010 | No Comments
Are QR Codes the New Social Media?Posted May 28th, 2010 | 3 Comments
Web-to-Print in Action: BlueCross BlueShieldPosted May 25th, 2010 | No Comments

Pacesetter Blog Archive

Customer Survey

Webinars

Follow Pacesetter

Twitter @PaceGlobal

Great meeting with the United Way of the Greater Lehigh Valley!
Embracing Nonprofit 2.0 in Your Organization http://ow.ly/2h9ap - 4 key concepts!
RT @mashable Why QR Codes Are Poised to Hit the Mainstream http://bit.ly/cnIaSc #business #gaming #geo-location
Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan http://ow.ly/2gOWC
RT @ThisIsSethsBlog Seth's Blog: 15% changes everything http://bit.ly/citqWW

3
Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
0
The New Era for Print Providers
Published on Thursday, May 13, 2010 by BrennaYoung Anyone outside of the printing industry may not have a full perspective as to how the industry and printers themselves are evolving. Adaption to change is essential for printers' survival right now and one major adaption taking place is the transition from being just a print provider to becoming both a print and marketing service provider. The process of working wit... Read More »
0
3 Steps to Take Now for Profitable Long-Term ...
Published on Wednesday, May 5, 2010 by BrennaYoung It’s safe to say that almost everyone is being faced with budget or staff cuts – forcing us to ‘do more with less.’ It is crucial to take a good look at the money being spent on marketing initiatives for the year and the types of results they are generating. Did you know that only 15% of the marketing initiatives you take garner short-term results? This me... Read More »
0
Best Practices for Earth Day Campaigns
Published on Wednesday, April 14, 2010 by BrennaYoung The impending Earth Day holiday (April 22nd) paired with an undeniable trend towards going green presents the perfect opportunity for companies/brands to run Earth Day themed campaigns promoting their efforts to become more environmentally friendly and position themselves a little higher in the consumer mind. But are companies actually taking advantage of this? For th... Read More »
0
Are You Looking at the Big Picture?
Published on Tuesday, April 6, 2010 by BrennaYoung Sometimes as marketers we work too closely to a project that we sometimes lose sight of the bigger picture. This is a big world filled with choices, competitors, substitutes, and information. Being too heavily focused on our own corner of the universe can cause us to miss out on guidance and insight that can be obtained from these other things. For instance, do you ac... Read More »
0
Using Direct Mail to Drive Online Traffic
Published on Tuesday, December 29, 2009 by BrennaYoung The multichannel marketing approach follows the old adage, "don't put all your eggs in one basket." You hear about some companies investing all their money in social media now that this major shift has taken place in how we communicate. That approach may or may not work but the wisest thing to do is to find a balance in your cross channel marketing strategy so that yo... Read More »
1
The Top Uses For Personalized URLs
Published on Monday, November 16, 2009 by BrennaYoung A PURL, or a personalized URL, is a website with content that is dependent upon the visitor. PURLs typically include a person's name in the web address such as www.JohnDoe.BestCompanyInTheWorld.com and they are often used in conjunction with a direct mail campaign to get recipients to visit a company's or organization's website. It also provides the option for recipie... Read More »
0
The Rising Need for Cross Channel Marketing
Published on Monday, October 26, 2009 by BrennaYoung According to the Direct Marketing Association, 42% of direct mail recipients prefer to respond online. What does this mean for direct marketers? One channel is no longer enough for the average consumer. It's become essential to provide an option for responding online such as a personalized URL and/or a landing page. "Cross-channel marketing is an approach that helps y... Read More »