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5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments
5 Signs it’s Time to Revamp Your FundraisingPosted March 30th, 2011 | No Comments
Is Print on its Way Out? Or, is it Becoming More Powerful?Posted March 25th, 2011 | No Comments

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Super excited after doing a campaign analysis. 154% increase in AF dollars for a non-profit!
So excited for the intern program that we're starting!
Important info for all fund-raisers! http://t.co/XyEo93Y
RT @MSPDigital: How strong multichannel #marketing efforts boosted #ROI for two hardware giants http://ilnk.me/9a87
Multi-Channel Fundraising Raises More Money http://ow.ly/5CsaM (from @care2frogloop) #fundraising

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Will Social Media Wipe Out Email Entirely?
Published on Wednesday, March 16, 2011 by BrennaYoung There’s been some talk of email possibly disappearing forever due to the rising use of social media. But will social media ever be able to replace email entirely? In short, I think the response to that is no. I do not think that is even close to the reality of what will happen. I read an article recently on Mashable that is more in line with what I think is going to... Read More »
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Making a Case For B2B Social Media Engagement
Published on Tuesday, January 18, 2011 by BrennaYoung If you had to guess which kind of company was more active in the social media world which would you chose - B2C or B2B companies? First instinct would probably tell you B2C because individual consumers are more in tune to social media than companies, however, this is not the case. A B2B Social Media Benchmarking Study found that B2B companies are more active in their ... Read More »
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Digital vs. Paper – Which Creates More ...
Published on Thursday, October 7, 2010 by BrennaYoung By now I'm sure we've all heard that emotional appeals are effective (particularly in fundraising campaigns). But how you are applying this? In emails? Online advertisements? How about direct mail? According to a study by agency Millward Brown our brains process information differently via paper than online. More specifically, there is more "emotional processing" in o... Read More »
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So Many Channels, So Little Budget: How to Ch...
Published on Wednesday, August 25, 2010 by BrennaYoung Several examples have popped up recently of companies creating niche marketing campaigns to target specific groups. For example, IBM and Pizza Hut both recently launched campaigns that targeted Millennials, or Generation Y. What makes this group different from everyone else? They are their own breed because they can be reached out to differently than other generatio... Read More »
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When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
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Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
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The New Era for Print Providers
Published on Thursday, May 13, 2010 by BrennaYoung Anyone outside of the printing industry may not have a full perspective as to how the industry and printers themselves are evolving. Adaption to change is essential for printers' survival right now and one major adaption taking place is the transition from being just a print provider to becoming both a print and marketing service provider. The process of working wit... Read More »
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3 Steps to Take Now for Profitable Long-Term ...
Published on Wednesday, May 5, 2010 by BrennaYoung It’s safe to say that almost everyone is being faced with budget or staff cuts – forcing us to ‘do more with less.’ It is crucial to take a good look at the money being spent on marketing initiatives for the year and the types of results they are generating. Did you know that only 15% of the marketing initiatives you take garner short-term results? This me... Read More »
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Best Practices for Earth Day Campaigns
Published on Wednesday, April 14, 2010 by BrennaYoung The impending Earth Day holiday (April 22nd) paired with an undeniable trend towards going green presents the perfect opportunity for companies/brands to run Earth Day themed campaigns promoting their efforts to become more environmentally friendly and position themselves a little higher in the consumer mind. But are companies actually taking advantage of this? For th... Read More »
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Are You Looking at the Big Picture?
Published on Tuesday, April 6, 2010 by BrennaYoung Sometimes as marketers we work too closely to a project that we sometimes lose sight of the bigger picture. This is a big world filled with choices, competitors, substitutes, and information. Being too heavily focused on our own corner of the universe can cause us to miss out on guidance and insight that can be obtained from these other things. For instance, do you ac... Read More »