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- 5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
- Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
- 3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments
- 5 Signs it’s Time to Revamp Your FundraisingPosted March 30th, 2011 | No Comments
- Is Print on its Way Out? Or, is it Becoming More Powerful?Posted March 25th, 2011 | No Comments
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- Super excited after doing a campaign analysis. 154% increase in AF dollars for a non-profit!
- So excited for the intern program that we're starting!
- Important info for all fund-raisers! http://t.co/XyEo93Y
- RT @MSPDigital: How strong multichannel #marketing efforts boosted #ROI for two hardware giants http://ilnk.me/9a87
- Multi-Channel Fundraising Raises More Money http://ow.ly/5CsaM (from @care2frogloop) #fundraising
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How Segmentation Can Make or Break You
Published on Friday, February 19, 2010 by BrennaYoung This year’s Super Bowl drew 95.4 million viewers – a gold mine for any marketer who had the budget for a prime time commercial. With the average commercial spot estimated at $2.6 million, it is safe to say that it’s not a ‘drop in the bucket.’ Why is it, then, that these highly anticipated, widely viewed, and eagerly watched ads were slightly disappointing... Read More »