Social Media | Pacesetter Enterprises, Inc.

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Latest Blog Entries

5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments
5 Signs it’s Time to Revamp Your FundraisingPosted March 30th, 2011 | No Comments
Is Print on its Way Out? Or, is it Becoming More Powerful?Posted March 25th, 2011 | No Comments

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Super excited after doing a campaign analysis. 154% increase in AF dollars for a non-profit!
So excited for the intern program that we're starting!
Important info for all fund-raisers! http://t.co/XyEo93Y
RT @MSPDigital: How strong multichannel #marketing efforts boosted #ROI for two hardware giants http://ilnk.me/9a87
Multi-Channel Fundraising Raises More Money http://ow.ly/5CsaM (from @care2frogloop) #fundraising

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Social Media

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Will Social Media Wipe Out Email Entirely?
Published on Wednesday, March 16, 2011 by BrennaYoung There’s been some talk of email possibly disappearing forever due to the rising use of social media. But will social media ever be able to replace email entirely? In short, I think the response to that is no. I do not think that is even close to the reality of what will happen. I read an article recently on Mashable that is more in line with what I think is going to... Read More »
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Social Media is Critical for All Businesses
Published on Thursday, March 10, 2011 by BrennaYoung In our world, we work very closely with many companies in the B2B world that are concerned with the benefits and validity of integrating social media into their business and marketing plans. For the past two years, we have been working on educating our clients on the power of social media and that, yes, it does have a fit in the B2B world. I received an e-mail wit... Read More »
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Making a Case For B2B Social Media Engagement
Published on Tuesday, January 18, 2011 by BrennaYoung If you had to guess which kind of company was more active in the social media world which would you chose - B2C or B2B companies? First instinct would probably tell you B2C because individual consumers are more in tune to social media than companies, however, this is not the case. A B2B Social Media Benchmarking Study found that B2B companies are more active in their ... Read More »
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7 Things That Make a Tweetathon Successful
Published on Friday, August 6, 2010 by BrennaYoung There have been many Tweetathons that raise money for a good cause and a few in particular have been very successful (raising up to $30,000). For those of you not sure of what a Tweetathon is, in simplest terms it's a short-term fundraising campaign where people tweet about a specific cause and encourage everyone within their network to donate and continue spreading t... Read More »
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Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
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Facebook Fundraising: The Good, Bad, & t...
Published on Tuesday, April 27, 2010 by BrennaYoung Facebook fundraising is nothing new but it is, however, evolving and becoming more elaborate as you'll see in the examples below. It's also becoming more widely adopted especially by larger companies. It's only a matter of time until social media fundraising (via Facebook and other social sites) is "the norm". It will soon be a staple in nonprofits' marketing and fu... Read More »
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Why Social Media Is Neither New Nor Scary
Published on Monday, March 8, 2010 by BrennaYoung I've come across a reoccurring theme in several blogs recently regarding social media - social media is really nothing new nor does it change the game as much as we give it credit to. I totally agree with this. Sure, it's glamorous and exciting and technically new but the concept has actually been around forever and marketers do not need to change their all around thi... Read More »
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Pacesetter Enterprises, Inc. Earns 2010 PODi ...
Published on Friday, February 12, 2010 by BrennaYoung For Rosemont College Young Alumni Annual Fund Campaign Pacesetter Enterprises, Inc. announced today that their case study, detailing the exceptional work done for Rosemont College has been honored with the prestigious 2010 Best Practice Award Honorable Mention in the category of Direct Marketing. These highly anticipated awards recognize outstanding examples of ... Read More »
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Social Media Marketing in Action: New York &#...
Published on Tuesday, January 19, 2010 by BrennaYoung Fashion retailer New York & Company has 2,947 followers on Twitter and 15,452 fans on Facebook. The brand, which targets sophisticated young women, has been building a solid social media following thanks to some smart moves on their part and partly in thanks to Carson Kressley. They have used some ways to get word out about their Twitter and Facebook Page that ... Read More »
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How to Ruin Your Social Media Strategy
Published on Monday, December 14, 2009 by BrennaYoung Catharine P. Taylor wrote a great blog entry on the 8 ways to ruin your business's/organization's social media strategy. First of all, there should be a solid strategy in place. Your company needs to know who you are going after, what sites they are on, and what exactly you hope to accomplish before venturing out into the world of social media. You should also have a ... Read More »