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- So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
- 7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
- When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
- Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
- Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
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- Enjoy the holiday weekend everybody!
- Can't believe it's September already - so ready for fall though!
- The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
- Happy Friday!
- Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v
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Fundraising – It’s Not Rocket Sci...
Published on Monday, March 1, 2010 by BrennaYoung Fundraising success shouldn’t be rocket science – and it’s not. The Chronicle of Philanthropy recently reported that one in four donors will not be making a charitable donation this year due to the recession. With those types of numbers, it is becoming increasingly clear that we need to increase the gift amounts from the donors we do have, obtain first year ... Read More » -
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How Segmentation Can Make or Break You
Published on Friday, February 19, 2010 by BrennaYoung This year’s Super Bowl drew 95.4 million viewers – a gold mine for any marketer who had the budget for a prime time commercial. With the average commercial spot estimated at $2.6 million, it is safe to say that it’s not a ‘drop in the bucket.’ Why is it, then, that these highly anticipated, widely viewed, and eagerly watched ads were slightly disappointing... Read More »