Gross will lead a session that is focused on integrating social media tactics into cross-channel communication methods.  She will share how Pacesetter has successfully integrated social media to connect with Generation Y to grow fundraising revenue.

The AppForum is an educational conference in which industry leaders from across the country gather to discuss business strategy, technology and real world results for the digital printing industry.

For more information, visit www.podi.org.

PODi is one of the leading associations in the digital printing industry. In 1998, Caslon was chosen to lead PODi, based on its expertise in digital technology and business strategy.

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