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5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments
5 Signs it’s Time to Revamp Your FundraisingPosted March 30th, 2011 | No Comments
Is Print on its Way Out? Or, is it Becoming More Powerful?Posted March 25th, 2011 | No Comments

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Super excited after doing a campaign analysis. 154% increase in AF dollars for a non-profit!
So excited for the intern program that we're starting!
Important info for all fund-raisers! http://t.co/XyEo93Y
RT @MSPDigital: How strong multichannel #marketing efforts boosted #ROI for two hardware giants http://ilnk.me/9a87
Multi-Channel Fundraising Raises More Money http://ow.ly/5CsaM (from @care2frogloop) #fundraising

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3 Steps for Improving B2B Email Marketing
Published on Tuesday, April 19, 2011 by BrennaYoung If you are a B2B email marketer looking for ways to improve your tactics you are not alone. According to an article on Marketing Profs B2B email marketers are looking for improvements in almost every aspect of their email marketing campaigns. Here are 3 steps to help you improve your B2B email marketing: Focus on what’s important. Is your data up to date? Is yo... Read More »
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Is Print on its Way Out? Or, is it Becoming M...
Published on Friday, March 25, 2011 by BrennaYoung Contrary to popular belief print is not dead. It may not be the same as it was even just a few years ago but it is certainly not dead. In fact, it is actually becoming more fascinating and growing in its power to be influential. It has evolved into more of an art form than it ever has been before which creates incredible opportunity as a marketing tool. I’ve writ... Read More »
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Expectations are Changing – Are You?
Published on Tuesday, March 22, 2011 by BrennaYoung The other day my sister, an iPhone user, was looking at a picture on my dad's cell phone and out of instinct tried to zoom in on the picture by spreading her fingers across the screen. She was unsuccessful in doing so given that my dad has an older phone that does not have this feature but it brought up an interesting point - people's expectations and comfort with tec... Read More »
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Will Social Media Wipe Out Email Entirely?
Published on Wednesday, March 16, 2011 by BrennaYoung There’s been some talk of email possibly disappearing forever due to the rising use of social media. But will social media ever be able to replace email entirely? In short, I think the response to that is no. I do not think that is even close to the reality of what will happen. I read an article recently on Mashable that is more in line with what I think is going to... Read More »
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Social Media is Critical for All Businesses
Published on Thursday, March 10, 2011 by BrennaYoung In our world, we work very closely with many companies in the B2B world that are concerned with the benefits and validity of integrating social media into their business and marketing plans. For the past two years, we have been working on educating our clients on the power of social media and that, yes, it does have a fit in the B2B world. I received an e-mail wit... Read More »
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Making a Case For B2B Social Media Engagement
Published on Tuesday, January 18, 2011 by BrennaYoung If you had to guess which kind of company was more active in the social media world which would you chose - B2C or B2B companies? First instinct would probably tell you B2C because individual consumers are more in tune to social media than companies, however, this is not the case. A B2B Social Media Benchmarking Study found that B2B companies are more active in their ... Read More »
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Lead Nuturing + Proper Strategy = Effective L...
Published on Wednesday, November 3, 2010 by BrennaYoung Up to 80% of marketing expenditures on lead generation and collateral go to waste for lack of commitment and discipline.* Lead generation is more about building relationships than it is being at the right place at the right time such as when a prospect is ready to buy. It's a process that you can begin at any point and this process should first revolve around the ... Read More »
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Digital vs. Paper – Which Creates More ...
Published on Thursday, October 7, 2010 by BrennaYoung By now I'm sure we've all heard that emotional appeals are effective (particularly in fundraising campaigns). But how you are applying this? In emails? Online advertisements? How about direct mail? According to a study by agency Millward Brown our brains process information differently via paper than online. More specifically, there is more "emotional processing" in o... Read More »
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When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
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Are You Actually Improving or Just Optimizing...
Published on Tuesday, July 6, 2010 by BrennaYoung Are you just optimizing your marketing efforts or are you taking active steps to improve them? That’s an important question to ask yourself because you need to make sure there is a balance between the two. Sure, it’s great to always keep an eye out for ways to optimize operations, workflow, return on investment, etc. but at some point you get stuck in that cycle w... Read More »