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Published on Thursday, June 30, 2011 by BrennaYoung
According to a recent study from Achieve and JGA 93% of surveyed Millennials gave to nonprofit organizations in 2010. By definition this is a particularly philanthropic generation. However, they do want to know and trust the organizations they donate to and they have every tool at their fingertips to do research on your organization (internet, social media, etc). So h... Read More »
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Published on Thursday, May 12, 2011 by BrennaYoung
Seth Godin wrote a very interesting article on the fear of philanthropy. To sum it up, he says that if you do not let people know how much is enough (in terms of a donation amount) they will fear never giving enough and then avoid this dilemma altogether by opting not to give at all. By communicating an amount that lets prospects know their donation is enough you both... Read More »
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Published on Wednesday, March 30, 2011 by BrennaYoung
I recently came across a great article in Entrepreneur magazine titled Five Signs You Need a Marketing Makeover. The article made some great points but I wanted to apply this to fundraising because I think it’s just as important for nonprofits to consider these points too. So what are 5 signs it’s time to revamp your fundraising tactics?
You brand is not b... Read More »
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Published on Friday, August 6, 2010 by BrennaYoung
There have been many Tweetathons that raise money for a good cause and a few in particular have been very successful (raising up to $30,000). For those of you not sure of what a Tweetathon is, in simplest terms it's a short-term fundraising campaign where people tweet about a specific cause and encourage everyone within their network to donate and continue spreading t... Read More »
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Published on Monday, July 26, 2010 by BrennaYoung
Have you ever heard the phrase ‘sometimes the right thing and the hardest thing are the same?’ It’s a phrase that I’m sure most of us have used, and it’s a phrase that rings true in the professional world as well.
Almost all of the organizations we work with are looking for ways to save money. How do we cut corners? What pieces of our program can we... Read More »
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Published on Wednesday, May 5, 2010 by BrennaYoung
While many of us are working hard to meet our 2010 fundraising goals, we cannot forget to begin thinking about 2011 and how to improve fundraising appeals. Did you know that only 15% of the fundraising initiatives you take today will bring in short-term results? The remaining 85% of your efforts will be responsible for long term success. As they say, “Rome was not b... Read More »
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Published on Tuesday, April 27, 2010 by BrennaYoung
Facebook fundraising is nothing new but it is, however, evolving and becoming more elaborate as you'll see in the examples below. It's also becoming more widely adopted especially by larger companies. It's only a matter of time until social media fundraising (via Facebook and other social sites) is "the norm". It will soon be a staple in nonprofits' marketing and fu... Read More »
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Published on Monday, March 1, 2010 by BrennaYoung
Fundraising success shouldn’t be rocket science – and it’s not. The Chronicle of Philanthropy recently reported that one in four donors will not be making a charitable donation this year due to the recession. With those types of numbers, it is becoming increasingly clear that we need to increase the gift amounts from the donors we do have, obtain first year ... Read More »
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Published on Friday, February 26, 2010 by BrennaYoung
I grew curious after coming across some articles discussing the decrease in alumni participation rates among colleges and universities. I wanted to figure out what was behind this decline - not only because quite a few of our clients utilize our fundraising services and have seen the antithesis of this, but also because I am able to draw from my own experience as I gr... Read More »
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Published on Friday, February 12, 2010 by BrennaYoung
For Rosemont College Young Alumni Annual Fund Campaign
Pacesetter Enterprises, Inc. announced today that their case study, detailing the exceptional work done for Rosemont College has been honored with the prestigious 2010 Best Practice Award Honorable Mention in the category of Direct Marketing.
These highly anticipated awards recognize outstanding examples of ... Read More »