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So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments

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Enjoy the holiday weekend everybody!
Can't believe it's September already - so ready for fall though!
The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
Happy Friday!
Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v

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When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
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Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
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How Segmentation Can Make or Break You
Published on Friday, February 19, 2010 by BrennaYoung This year’s Super Bowl drew 95.4 million viewers – a gold mine for any marketer who had the budget for a prime time commercial. With the average commercial spot estimated at $2.6 million, it is safe to say that it’s not a ‘drop in the bucket.’ Why is it, then, that these highly anticipated, widely viewed, and eagerly watched ads were slightly disappointing... Read More »
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10 Fundraising Commandments for 2010
Published on Tuesday, February 9, 2010 by BrennaYoung 2010 holds a lot of promise for nonprofit organizations. It seems that now more than ever people are really paying attention to what's important and are becoming more involved in philanthropic efforts. Though people may not be able to give as much per donation as in the past, research has shown that the number of people giving has increased. Being that the economy i... Read More »
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Using Direct Mail to Drive Online Traffic
Published on Tuesday, December 29, 2009 by BrennaYoung The multichannel marketing approach follows the old adage, "don't put all your eggs in one basket." You hear about some companies investing all their money in social media now that this major shift has taken place in how we communicate. That approach may or may not work but the wisest thing to do is to find a balance in your cross channel marketing strategy so that yo... Read More »
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The Top Uses For Personalized URLs
Published on Monday, November 16, 2009 by BrennaYoung A PURL, or a personalized URL, is a website with content that is dependent upon the visitor. PURLs typically include a person's name in the web address such as www.JohnDoe.BestCompanyInTheWorld.com and they are often used in conjunction with a direct mail campaign to get recipients to visit a company's or organization's website. It also provides the option for recipie... Read More »

When Will QR Codes Become the Norm Already?

Are QR Codes the New Social Media?

How Segmentation Can Make or Break You

10 Fundraising Commandments for 2010

Using Direct Mail to Drive Online Traffic

The Top Uses For Personalized URLs