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5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments
5 Signs it’s Time to Revamp Your FundraisingPosted March 30th, 2011 | No Comments
Is Print on its Way Out? Or, is it Becoming More Powerful?Posted March 25th, 2011 | No Comments

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Super excited after doing a campaign analysis. 154% increase in AF dollars for a non-profit!
So excited for the intern program that we're starting!
Important info for all fund-raisers! http://t.co/XyEo93Y
RT @MSPDigital: How strong multichannel #marketing efforts boosted #ROI for two hardware giants http://ilnk.me/9a87
Multi-Channel Fundraising Raises More Money http://ow.ly/5CsaM (from @care2frogloop) #fundraising

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Digital vs. Paper – Which Creates More ...
Published on Thursday, October 7, 2010 by BrennaYoung By now I'm sure we've all heard that emotional appeals are effective (particularly in fundraising campaigns). But how you are applying this? In emails? Online advertisements? How about direct mail? According to a study by agency Millward Brown our brains process information differently via paper than online. More specifically, there is more "emotional processing" in o... Read More »
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10 Fundraising Commandments for 2010
Published on Tuesday, February 9, 2010 by BrennaYoung 2010 holds a lot of promise for nonprofit organizations. It seems that now more than ever people are really paying attention to what's important and are becoming more involved in philanthropic efforts. Though people may not be able to give as much per donation as in the past, research has shown that the number of people giving has increased. Being that the economy i... Read More »
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Using Direct Mail to Drive Online Traffic
Published on Tuesday, December 29, 2009 by BrennaYoung The multichannel marketing approach follows the old adage, "don't put all your eggs in one basket." You hear about some companies investing all their money in social media now that this major shift has taken place in how we communicate. That approach may or may not work but the wisest thing to do is to find a balance in your cross channel marketing strategy so that yo... Read More »
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The Top Uses For Personalized URLs
Published on Monday, November 16, 2009 by BrennaYoung A PURL, or a personalized URL, is a website with content that is dependent upon the visitor. PURLs typically include a person's name in the web address such as www.JohnDoe.BestCompanyInTheWorld.com and they are often used in conjunction with a direct mail campaign to get recipients to visit a company's or organization's website. It also provides the option for recipie... Read More »

Digital vs. Paper – Which Creates More ...

10 Fundraising Commandments for 2010

Using Direct Mail to Drive Online Traffic

The Top Uses For Personalized URLs