Cross Channel Marketing | Pacesetter Enterprises, Inc.

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So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments

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Enjoy the holiday weekend everybody!
Can't believe it's September already - so ready for fall though!
The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
Happy Friday!
Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v

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Cross Channel Marketing

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So Many Channels, So Little Budget: How to Ch...
Published on Wednesday, August 25, 2010 by BrennaYoung Several examples have popped up recently of companies creating niche marketing campaigns to target specific groups. For example, IBM and Pizza Hut both recently launched campaigns that targeted Millennials, or Generation Y. What makes this group different from everyone else? They are their own breed because they can be reached out to differently than other generatio... Read More »
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The New Era for Print Providers
Published on Thursday, May 13, 2010 by BrennaYoung Anyone outside of the printing industry may not have a full perspective as to how the industry and printers themselves are evolving. Adaption to change is essential for printers' survival right now and one major adaption taking place is the transition from being just a print provider to becoming both a print and marketing service provider. The process of working wit... Read More »
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Are You Looking at the Big Picture?
Published on Tuesday, April 6, 2010 by BrennaYoung Sometimes as marketers we work too closely to a project that we sometimes lose sight of the bigger picture. This is a big world filled with choices, competitors, substitutes, and information. Being too heavily focused on our own corner of the universe can cause us to miss out on guidance and insight that can be obtained from these other things. For instance, do you ac... Read More »
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10 Fundraising Commandments for 2010
Published on Tuesday, February 9, 2010 by BrennaYoung 2010 holds a lot of promise for nonprofit organizations. It seems that now more than ever people are really paying attention to what's important and are becoming more involved in philanthropic efforts. Though people may not be able to give as much per donation as in the past, research has shown that the number of people giving has increased. Being that the economy i... Read More »
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Using Direct Mail to Drive Online Traffic
Published on Tuesday, December 29, 2009 by BrennaYoung The multichannel marketing approach follows the old adage, "don't put all your eggs in one basket." You hear about some companies investing all their money in social media now that this major shift has taken place in how we communicate. That approach may or may not work but the wisest thing to do is to find a balance in your cross channel marketing strategy so that yo... Read More »
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The Rising Need for Cross Channel Marketing
Published on Monday, October 26, 2009 by BrennaYoung According to the Direct Marketing Association, 42% of direct mail recipients prefer to respond online. What does this mean for direct marketers? One channel is no longer enough for the average consumer. It's become essential to provide an option for responding online such as a personalized URL and/or a landing page. "Cross-channel marketing is an approach that helps y... Read More »

So Many Channels, So Little Budget: How to Ch...

The New Era for Print Providers

Are You Looking at the Big Picture?

10 Fundraising Commandments for 2010

Using Direct Mail to Drive Online Traffic

The Rising Need for Cross Channel Marketing