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- So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
- 7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
- When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
- Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
- Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
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- Enjoy the holiday weekend everybody!
- Can't believe it's September already - so ready for fall though!
- The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
- Happy Friday!
- Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v
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4 Reasons You May Be Losing Alumni Participat...
Published on Friday, February 26, 2010 by BrennaYoung I grew curious after coming across some articles discussing the decrease in alumni participation rates among colleges and universities. I wanted to figure out what was behind this decline - not only because quite a few of our clients utilize our fundraising services and have seen the antithesis of this, but also because I am able to draw from my own experience as I gr... Read More » -
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Impact of Athletics on Alumni Giving
Published on Monday, September 21, 2009 by BrennaYoung Does it really matter if the football team is winning or losing when it comes to alumni giving? Jonathan Meer and Harvey S. Rosen do not seem to think so. The National Bureau of Economics Research has published a study conducted by the Stanford University graduate student (Meer) and Princeton University economics professor (Rosen) that challenges the common notion tha... Read More »