Challenges:
Colleges and Universities of all sizes need to provide effective and cost efficient fundraising programs that engage alumni and increase participation and giving levels.

Development offices are facing several challenges:
• Economic downturn that has created much more competition for philanthropic support.
• Alumni of all ages turning towards social media to learn about things going on around them.
• Solicitation base consisting of many generations & segmented groups, who all have unique reasons for giving (or not giving).

Development teams need to come up with a way to speak to all segments at the same time while operating within tight budgets. How do we take the information we have in our databases and put it into our solicitation pieces?

Solution:
Pacesetter Enterprises has developed cross-channel marketing techniques that are specific to higher education fundraising that have shown very positive results. Schools who have utilized these services have had the opportunity to speak directly to the prospective donor while decreasing the amount of time the development staff has to spend on the phone or on e-mail with prospective donors. Integrating variable information that speaks directly to the prospective donor creates a life-long relationship that provides results quickly while increasing engagement and participation rates.

To view Case Studies demonstrating our fundraising techniques in higher education, click here.