2011 | Pacesetter Enterprises, Inc.

E-Newsletter Signup

Latest Blog Entries

Pacesetter Set to Showcase Interactive Fundraising & Business SolutionsPosted March 20th, 2012 | No Comments
Pacesetter Has Record Setting Number of Case Studies Included in PODi’s Prestigious 2012 Collection of Digital Print Success StoriesPosted March 2nd, 2012 | No Comments
5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments

Pacesetter Blog Archive

Customer Survey

Webinars

Follow Pacesetter

Twitter @PaceGlobal

How to Turn Your Phonathon Program Around in Four Easy Steps! - http://t.co/Pg2JYlRA
This is so true - 10 Musings on Marketing http://t.co/32yJumpl
Immediately Improve Participation - What to Look For! - http://t.co/6uNpQQmm
RT @marcapitman 3 fundraising ideas for a strong finish to your fiscal year http://t.co/cU9FLdY3
This just in - one of our clients is up by 152% in donations YTD following the implementation of one of our campaigns. Lesson of the day -…

0
5 Ways to Motivate Millennials to Give
Published on Thursday, June 30, 2011 by BrennaYoung According to a recent study from Achieve and JGA 93% of surveyed Millennials gave to nonprofit organizations in 2010. By definition this is a particularly philanthropic generation. However, they do want to know and trust the organizations they donate to and they have every tool at their fingertips to do research on your organization (internet, social media, etc). So h... Read More »
0
Using Variable Ask Amounts to Increase Donati...
Published on Thursday, May 12, 2011 by BrennaYoung Seth Godin wrote a very interesting article on the fear of philanthropy. To sum it up, he says that if you do not let people know how much is enough (in terms of a donation amount) they will fear never giving enough and then avoid this dilemma altogether by opting not to give at all. By communicating an amount that lets prospects know their donation is enough you both... Read More »
0
3 Steps for Improving B2B Email Marketing
Published on Tuesday, April 19, 2011 by BrennaYoung If you are a B2B email marketer looking for ways to improve your tactics you are not alone. According to an article on Marketing Profs B2B email marketers are looking for improvements in almost every aspect of their email marketing campaigns. Here are 3 steps to help you improve your B2B email marketing: Focus on what’s important. Is your data up to date? Is yo... Read More »
0
5 Signs it’s Time to Revamp Your Fundraisin...
Published on Wednesday, March 30, 2011 by BrennaYoung I recently came across a great article in Entrepreneur magazine titled Five Signs You Need a Marketing Makeover. The article made some great points but I wanted to apply this to fundraising because I think it’s just as important for nonprofits to consider these points too. So what are 5 signs it’s time to revamp your fundraising tactics? You brand is not b... Read More »
0
Is Print on its Way Out? Or, is it Becoming M...
Published on Friday, March 25, 2011 by BrennaYoung Contrary to popular belief print is not dead. It may not be the same as it was even just a few years ago but it is certainly not dead. In fact, it is actually becoming more fascinating and growing in its power to be influential. It has evolved into more of an art form than it ever has been before which creates incredible opportunity as a marketing tool. I’ve writ... Read More »
0
Expectations are Changing – Are You?
Published on Tuesday, March 22, 2011 by BrennaYoung The other day my sister, an iPhone user, was looking at a picture on my dad's cell phone and out of instinct tried to zoom in on the picture by spreading her fingers across the screen. She was unsuccessful in doing so given that my dad has an older phone that does not have this feature but it brought up an interesting point - people's expectations and comfort with tec... Read More »
0
Will Social Media Wipe Out Email Entirely?
Published on Wednesday, March 16, 2011 by BrennaYoung There’s been some talk of email possibly disappearing forever due to the rising use of social media. But will social media ever be able to replace email entirely? In short, I think the response to that is no. I do not think that is even close to the reality of what will happen. I read an article recently on Mashable that is more in line with what I think is going to... Read More »
0
Social Media is Critical for All Businesses
Published on Thursday, March 10, 2011 by BrennaYoung In our world, we work very closely with many companies in the B2B world that are concerned with the benefits and validity of integrating social media into their business and marketing plans. For the past two years, we have been working on educating our clients on the power of social media and that, yes, it does have a fit in the B2B world. I received an e-mail wit... Read More »
0
Making a Case For B2B Social Media Engagement
Published on Tuesday, January 18, 2011 by BrennaYoung If you had to guess which kind of company was more active in the social media world which would you chose - B2C or B2B companies? First instinct would probably tell you B2C because individual consumers are more in tune to social media than companies, however, this is not the case. A B2B Social Media Benchmarking Study found that B2B companies are more active in their ... Read More »