2010 July | Pacesetter Enterprises, Inc.

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Enjoy the holiday weekend everybody!
Can't believe it's September already - so ready for fall though!
The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
Happy Friday!
Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v

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When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
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Secret to Long-Term Cost Savings
Published on Monday, July 26, 2010 by BrennaYoung Have you ever heard the phrase ‘sometimes the right thing and the hardest thing are the same?’ It’s a phrase that I’m sure most of us have used, and it’s a phrase that rings true in the professional world as well. Almost all of the organizations we work with are looking for ways to save money. How do we cut corners? What pieces of our program can we... Read More »
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Are You Actually Improving or Just Optimizing...
Published on Tuesday, July 6, 2010 by BrennaYoung Are you just optimizing your marketing efforts or are you taking active steps to improve them? That’s an important question to ask yourself because you need to make sure there is a balance between the two. Sure, it’s great to always keep an eye out for ways to optimize operations, workflow, return on investment, etc. but at some point you get stuck in that cycle w... Read More »

When Will QR Codes Become the Norm Already?