2010 May | Pacesetter Enterprises, Inc.

E-Newsletter Signup

Latest Blog Entries

So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments

Pacesetter Blog Archive

Customer Survey

Webinars

Follow Pacesetter

Twitter @PaceGlobal

Enjoy the holiday weekend everybody!
Can't believe it's September already - so ready for fall though!
The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
Happy Friday!
Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v

3
Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
0
Web-to-Print in Action: BlueCross BlueShield
Published on Tuesday, May 25, 2010 by BrennaYoung There was a case study presented at a PODi AppForum this past January involving CareFirst BlueCross BlueShield that illustrates the cost-effectiveness and timeliness of web2print. CareFirst BlueCross BlueShield had some flaws in their old printing (offset) process. These included virtually no cost control, significant waste, significant turn-around time, poor presenta... Read More »
0
The New Era for Print Providers
Published on Thursday, May 13, 2010 by BrennaYoung Anyone outside of the printing industry may not have a full perspective as to how the industry and printers themselves are evolving. Adaption to change is essential for printers' survival right now and one major adaption taking place is the transition from being just a print provider to becoming both a print and marketing service provider. The process of working wit... Read More »
0
3 Steps to Take Now for Profitable Long-Term ...
Published on Wednesday, May 5, 2010 by BrennaYoung It’s safe to say that almost everyone is being faced with budget or staff cuts – forcing us to ‘do more with less.’ It is crucial to take a good look at the money being spent on marketing initiatives for the year and the types of results they are generating. Did you know that only 15% of the marketing initiatives you take garner short-term results? This me... Read More »
0
3 Steps to Take for Long-Term Fundraising Suc...
Published on Wednesday, May 5, 2010 by BrennaYoung While many of us are working hard to meet our 2010 fundraising goals, we cannot forget to begin thinking about 2011 and how to improve fundraising appeals. Did you know that only 15% of the fundraising initiatives you take today will bring in short-term results? The remaining 85% of your efforts will be responsible for long term success. As they say, “Rome was not b... Read More »

Are QR Codes the New Social Media?

Web-to-Print in Action: BlueCross BlueShield

The New Era for Print Providers

3 Steps to Take Now for Profitable Long-Term ...

3 Steps to Take for Long-Term Fundraising Suc...