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- So Many Channels, So Little Budget: How to Choose the Right Media ChannelsPosted August 25th, 2010 | No Comments
- 7 Things That Make a Tweetathon SuccessfulPosted August 6th, 2010 | No Comments
- When Will QR Codes Become the Norm Already?Posted July 30th, 2010 | 2 Comments
- Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
- Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
- August 2010 (2)
- July 2010 (3)
- June 2010 (1)
- May 2010 (5)
- April 2010 (5)
- March 2010 (4)
- February 2010 (4)
- January 2010 (2)
- December 2009 (3)
- November 2009 (5)
- October 2009 (6)
- September 2009 (7)
- August 2009 (1)
- July 2009 (2)
- Enjoy the holiday weekend everybody!
- Can't believe it's September already - so ready for fall though!
- The Why and How of Dynamic Content Personalization in E-mail http://ow.ly/2wRtF #directmarketing
- Happy Friday!
- Scary thought "80% of mktg expenditures on lead generation & collateral go to waste for lack of commitment & discipline" http://ow.ly/2uw0v
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Facebook Fundraising: The Good, Bad, & t...
Published on Tuesday, April 27, 2010 by BrennaYoung Facebook fundraising is nothing new but it is, however, evolving and becoming more elaborate as you'll see in the examples below. It's also becoming more widely adopted especially by larger companies. It's only a matter of time until social media fundraising (via Facebook and other social sites) is "the norm". It will soon be a staple in nonprofits' marketing and fu... Read More » -
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Brand Repositioning: How to Save an “Un...
Published on Tuesday, April 20, 2010 by BrennaYoung Lately I've noticed some brand repositioning going on and I've also noticed a common theme between some of these efforts. Some companies are trying to take the focus off the products themselves and place more focus on the brand and what the brand can add to the lives of their consumers. Crocs and Toyota have especially had high profiles recently in their attempts to d... Read More » -
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5 Reasons Branding Is So Important
Published on Monday, April 19, 2010 by BrennaYoung Nike, Coca Cola, Starbucks, Pepsi, Apple, the Gap, all names we know and most of us love and why? BRANDING. Never underestimate the power of branding. Your brand communicates who your company/organization is and what your company/organization does. It also determines who will connect with what you are offering and who will not. Managing your brand is key in both marke... Read More » -
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Best Practices for Earth Day Campaigns
Published on Wednesday, April 14, 2010 by BrennaYoung The impending Earth Day holiday (April 22nd) paired with an undeniable trend towards going green presents the perfect opportunity for companies/brands to run Earth Day themed campaigns promoting their efforts to become more environmentally friendly and position themselves a little higher in the consumer mind. But are companies actually taking advantage of this? For th... Read More » -
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Are You Looking at the Big Picture?
Published on Tuesday, April 6, 2010 by BrennaYoung Sometimes as marketers we work too closely to a project that we sometimes lose sight of the bigger picture. This is a big world filled with choices, competitors, substitutes, and information. Being too heavily focused on our own corner of the universe can cause us to miss out on guidance and insight that can be obtained from these other things. For instance, do you ac... Read More »