You always hear, “It’s the little things that count.” It may mostly be pertaining to personal relationships when you hear it but it also applies to your professional life as well. Relationships with prospective and current customers should be treated like any other relationship so the little things matter here too.

Your customers want to feel appreciated, understood, and that their needs are fully met even if it doesn’t apply directly to the product or service you sell. Andy Sernovitz had a fantastic example on his blog; a pharmacy provides a sick and restless child with a coloring book while their mother or father waits for the child’s prescription to be filled. The kid is entertained and distracted from their ailments and their parent can enjoy a peaceful waiting period. It’s gestures like that where a little bit can go a long way. That coloring book could be the deciding factor when choosing a pharmacy next time.

Are there “coloring books” that you could be handing out in your industry to help you reach customers at a deeper level? Are there common problems that arise that you could help rectify? The solution doesn’t have to take on a physical form either, it could be as simple as advice or free information…anything that shows thoughtfulness and attentiveness to your customers’ needs.