2010 | Pacesetter Enterprises, Inc.

E-Newsletter Signup

Latest Blog Entries

5 Ways to Motivate Millennials to GivePosted June 30th, 2011 | No Comments
Using Variable Ask Amounts to Increase DonationsPosted May 12th, 2011 | No Comments
3 Steps for Improving B2B Email MarketingPosted April 19th, 2011 | No Comments
5 Signs it’s Time to Revamp Your FundraisingPosted March 30th, 2011 | No Comments
Is Print on its Way Out? Or, is it Becoming More Powerful?Posted March 25th, 2011 | No Comments

Pacesetter Blog Archive

Customer Survey

Webinars

Follow Pacesetter

Twitter @PaceGlobal

Super excited after doing a campaign analysis. 154% increase in AF dollars for a non-profit!
So excited for the intern program that we're starting!
Important info for all fund-raisers! http://t.co/XyEo93Y
RT @MSPDigital: How strong multichannel #marketing efforts boosted #ROI for two hardware giants http://ilnk.me/9a87
Multi-Channel Fundraising Raises More Money http://ow.ly/5CsaM (from @care2frogloop) #fundraising

0
Lead Nuturing + Proper Strategy = Effective L...
Published on Wednesday, November 3, 2010 by BrennaYoung Up to 80% of marketing expenditures on lead generation and collateral go to waste for lack of commitment and discipline.* Lead generation is more about building relationships than it is being at the right place at the right time such as when a prospect is ready to buy. It's a process that you can begin at any point and this process should first revolve around the ... Read More »
0
Digital vs. Paper – Which Creates More ...
Published on Thursday, October 7, 2010 by BrennaYoung By now I'm sure we've all heard that emotional appeals are effective (particularly in fundraising campaigns). But how you are applying this? In emails? Online advertisements? How about direct mail? According to a study by agency Millward Brown our brains process information differently via paper than online. More specifically, there is more "emotional processing" in o... Read More »
1
So Many Channels, So Little Budget: How to Ch...
Published on Wednesday, August 25, 2010 by BrennaYoung Several examples have popped up recently of companies creating niche marketing campaigns to target specific groups. For example, IBM and Pizza Hut both recently launched campaigns that targeted Millennials, or Generation Y. What makes this group different from everyone else? They are their own breed because they can be reached out to differently than other generatio... Read More »
0
7 Things That Make a Tweetathon Successful
Published on Friday, August 6, 2010 by BrennaYoung There have been many Tweetathons that raise money for a good cause and a few in particular have been very successful (raising up to $30,000). For those of you not sure of what a Tweetathon is, in simplest terms it's a short-term fundraising campaign where people tweet about a specific cause and encourage everyone within their network to donate and continue spreading t... Read More »
2
When Will QR Codes Become the Norm Already?
Published on Friday, July 30, 2010 by BrennaYoung Not too long ago I wrote a blog post on Quick Response (QR) codes, "Are QR Codes the New Social Media?". Since then I have been waiting to see more and more QR codes on print materials, whether it be in advertisements, catalogues, signs, or anything of that nature where you may want the reader to visit a website either to seek more information, make a purchase, or tak... Read More »
0
Secret to Long-Term Cost Savings
Published on Monday, July 26, 2010 by BrennaYoung Have you ever heard the phrase ‘sometimes the right thing and the hardest thing are the same?’ It’s a phrase that I’m sure most of us have used, and it’s a phrase that rings true in the professional world as well. Almost all of the organizations we work with are looking for ways to save money. How do we cut corners? What pieces of our program can we... Read More »
0
Are You Actually Improving or Just Optimizing...
Published on Tuesday, July 6, 2010 by BrennaYoung Are you just optimizing your marketing efforts or are you taking active steps to improve them? That’s an important question to ask yourself because you need to make sure there is a balance between the two. Sure, it’s great to always keep an eye out for ways to optimize operations, workflow, return on investment, etc. but at some point you get stuck in that cycle w... Read More »
0
Do Your Alumni Know Why Their Participation M...
Published on Friday, June 11, 2010 by BrennaYoung This particular blog post, The Importance of Alumni Participation by Dan Allenby, struck close to home because, as an alum myself, I was not aware of some of these reasons why my participation mattered so much to my alma mater. It's important for development professionals to communicate these points not only to alumni but to students that are currently enrolled as wel... Read More »
3
Are QR Codes the New Social Media?
Published on Friday, May 28, 2010 by BrennaYoung When social media sites like Facebook, Twitter, MySpace, etc. arrived on the scene many were quick to brush them off as fads and were unwilling to invest time or money into social media marketing. I think it is safe to say now that these sites have proved they are not just fads and are here to stay. Not only that, but I think social media has proven to be a very power... Read More »
0
Web-to-Print in Action: BlueCross BlueShield
Published on Tuesday, May 25, 2010 by BrennaYoung There was a case study presented at a PODi AppForum this past January involving CareFirst BlueCross BlueShield that illustrates the cost-effectiveness and timeliness of web2print. CareFirst BlueCross BlueShield had some flaws in their old printing (offset) process. These included virtually no cost control, significant waste, significant turn-around time, poor presenta... Read More »