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Published on Monday, November 30, 2009 by BrennaYoung
An article recently published in The Lehigh Valley's local newspaper, The Morning Call, gives a behind the scenes look at the Firemen's Association of the State of Pennsylvania's fundraising activities for the past seven years. The article, 'Pennies on the Dollar' by Time Darragh, gives insight as to how much fundraising can really cost and in the case of the Fire... Read More »
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Published on Wednesday, November 18, 2009 by BrennaYoung
I've come across quite a few articles now discussing a Performics and ROI Research survey and I'm realizing the true value of this information so I'd like to share it with you. The point of the Performics and ROI Research survey was to figure out if people are actually responding to or even paying attention to social media marketing efforts. 3,000 social media user... Read More »
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Published on Monday, November 16, 2009 by BrennaYoung
A PURL, or a personalized URL, is a website with content that is dependent upon the visitor. PURLs typically include a person's name in the web address such as www.JohnDoe.BestCompanyInTheWorld.com and they are often used in conjunction with a direct mail campaign to get recipients to visit a company's or organization's website. It also provides the option for recipie... Read More »
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Published on Thursday, November 5, 2009 by Pacesetter
Thomas Gross, President of Pacesetter Enterprises, Inc., is proud to announce that Tod Elliott has joined the Pacesetter Enterprises Inc. team as a Sales Representative.
Elliott brings to Pacesetter 4 years of experience where he was a sales representative for a local print and promotional service company. Prior to that, Tod worked for XODE Inc. for 25 years, as ... Read More »
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Published on Monday, November 2, 2009 by BrennaYoung
According to marketing research firm Emarketer 18 million people are currently on Twitter and that number will grow to approximately 26 million next year (which is 45% growth). About one in five Americans are using social media services like Twitter that allow them to post updates about themselves. These numbers are only going to continue to grow especially as younger... Read More »