As part of Coca Cola’s newest campaign, “Open Happiness“, they are paying 3 bloggers, a.k.a. Happiness Ambassadors, to travel to over 200 countries in a yearlong quest to uncover what makes people happy. This mission, titled Expedition 206, is set to begin in Madrid January 1st, 2010. Bloggers will get to experience first hand the Vancouver 2010 Olympic Winter Games, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai and visit numerous other countries including Portugal, Venezuela, Brazil, Chile, Bolivia, and Costa Rica just to name a few.

Throughout their yearlong adventure the Happiness Ambassadors will share their experiences by posting blogs, tweeting, and sharing interviews, videos, and pictures. You can find them on Facebook, Twitter, YouTube, Flickr, and other social networking sites as well as on the Expedition 206 website. People can interact with the bloggers at any point and offer suggestions on where to go and what to do. Adam Brown, director of Coca-Cola’s Office of Digital Communications and Social Media says, “It’s about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about, optimism and joy.”