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Basics of Online Marketing and Fundraising for Nonprofits

Published on Thursday, October 8, 2009 by BrennaYoung

Melissa Riggs, a Sales Associate and Fundraising Specialist at Network for Good, put together a presentation for a Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations on September 11th, 2009. The presentation titled “A Rookie’s Guide to Online Fundraising and Marketing ” discusses the rising share of online fundraising, who is giving online, 10 rules for online fundraising and marketing, and tips on how to inspire supporters. Did you know that baby boomers account for 52% of online giving? Or that the median share for online fundraising is up 4% from 2004? Click here for slides from the full presentation to find out more.

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