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- Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
- Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
- Do Your Alumni Know Why Their Participation Matters?Posted June 11th, 2010 | No Comments
- Are QR Codes the New Social Media?Posted May 28th, 2010 | 3 Comments
- Web-to-Print in Action: BlueCross BlueShieldPosted May 25th, 2010 | No Comments
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- Great meeting with the United Way of the Greater Lehigh Valley!
- Embracing Nonprofit 2.0 in Your Organization http://ow.ly/2h9ap - 4 key concepts!
- RT @mashable Why QR Codes Are Poised to Hit the Mainstream http://bit.ly/cnIaSc #business #gaming #geo-location
- Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan http://ow.ly/2gOWC
- RT @ThisIsSethsBlog Seth's Blog: 15% changes everything http://bit.ly/citqWW
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Coca Cola Paying Bloggers to Travel the World
Published on Thursday, October 29, 2009 by BrennaYoung As part of Coca Cola's newest campaign, "Open Happiness", they are paying 3 bloggers, a.k.a. Happiness Ambassadors, to travel to over 200 countries in a yearlong quest to uncover what makes people happy. This mission, titled Expedition 206, is set to begin in Madrid January 1st, 2010. Bloggers will get to experience first hand the Vancouver 2010 Olympic Winter Game... Read More » -
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Three Degrees of Influence Rule in Social Med...
Published on Wednesday, October 28, 2009 by BrennaYoung The Six Degrees of Separation should not be a new concept to any of us but the Three Degrees of Influence rule may be unfamiliar territory. James Fowler of the University of California San Diego and Nicholas Christakis of the Harvard School of Public Health (authors of Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives) have extens... Read More » -
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The Rising Need for Cross Channel Marketing
Published on Monday, October 26, 2009 by BrennaYoung According to the Direct Marketing Association, 42% of direct mail recipients prefer to respond online. What does this mean for direct marketers? One channel is no longer enough for the average consumer. It's become essential to provide an option for responding online such as a personalized URL and/or a landing page. "Cross-channel marketing is an approach that helps y... Read More » -
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Social Media Marketing for Nonprofits
Published on Thursday, October 15, 2009 by BrennaYoung Social media can be a valuable tool in nonprofit fundraising and in raising awareness for causes. A social media presence can be used to attract donors, volunteers, and employees, not to mention it's free publicity. So just as it's changing the rest of the world social media is changing the world of nonprofits as well. Beth Kanter, who has a blog solely dedic... Read More » -
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Smile and Say Estée: Estée Lauder’s New F...
Published on Monday, October 12, 2009 by BrennaYoung Estée Lauder is launching a new marketing campaign on October 16th at Bloomingdales in New York that offers women a free makeover accompanied by a professional photographer to take a new Facebook profile picture for them post-makeover. It will spread across the country in similar department stores in Miami, Chicago, and Southern California and participants also... Read More » -
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Basics of Online Marketing and Fundraising fo...
Published on Thursday, October 8, 2009 by BrennaYoung Melissa Riggs, a Sales Associate and Fundraising Specialist at Network for Good, put together a presentation for a Nonprofit Boot Camp sponsored by the Virginia Network of Nonprofit Organizations on September 11th, 2009. The presentation titled “A Rookie’s Guide to Online Fundraising and Marketing ” discusses the rising share of online fundraising, who is giving... Read More »