T.G.I. Friday’s “#1 Fan, ‘Woody’” campaign turned out to be a bigger hit than anticipated. As already discussed the original goal of the campaign was to reach 500,000 fans on Woody’s Facebook Page and each fan would receive a free burger (via an emailed coupon) if this goal was reached by September 30^th. However, by September 13^th T.G.I. Friday’s prematurely reached its goal angering the 500,001^st fan and everyone thereafter who went to the Page to sign up for their free burger. Television ads were scheduled to run through the month of September so T.G.I. Friday’s had to extend their offer to the first 1 million fans to sign up onWoody’s Facebook Page. As of 10 a.m. on September 30^th Woody had 967,507 fans, just 32,493 shy of the 1 million mark. Whether Woody reaches 1 million fans or not T.G.I. Friday’s has already more than tripled its Facebook presence.