T.G.I. Friday’s has hopped on the Facebook bandwagon and is now using the social network site to make the food chain popular once again. They have gone above and beyond creating your average Page to simply market the brand. Their marketers have created a fictional character on Facebook, Woody, and they are using his Facebook Page to draw attention to their burgers. Click here to check out the commercial to see how they intend to use Woody to bring people into the restaurant. If Woody’s Page has 500,000 fans by September 30^th T.G.I. Friday’s will give away a free hamburger to anyone who became a fan. Aside from the television commercials promoting this campaign there is also a link on the T.G.I. Friday’s website to take you directly to Woody’s Facebook Page. On the Page you will not only find more information about Woody but you’ll also find discussions, humorous videos/commercials, announcements regarding events such as meet and greets with Woody, and find a link to Woody’s Twitter page. The campaign is not over yet but it’s certainly evident that T.G.I. Friday’s brand awareness is already up and can only continue to go up from here. Stay tuned for major updates and/or results regarding this Facebook campaign.