Many non-profits are bracing themselves for yet another dismal fundraising year. Economic analysts are showing a grim prognosis on what to expect in the coming months. How is it, then, that some non-profits are experiencing increases in their participation and dollar levels? Donors are still giving – and some are even giving quite generously. The challenge becomes finding them not only at the right time, but in the right way.

It has been said that those companies and organizations that come out on top after the recession will be those that embrace change and spend even more time and resources on their marketing and branding than they did prior to the economic downturn. Traditional methods alone will not be enough to get you out of the slump and on top as one of the more successful philanthropic organizations at the end of this fiscal year.

There are many publicity avenues out there – and the most successful organizations are utilizing them all. Direct Mail, Internet, E-mail, Social Media, Phonathons – careful integration and strategic execution of all of these pieces are needed to grow fundraising revenues and boost participation rates. Here are several tips on how to get started:

1. Don’t eliminate direct mail – it still works. With many organizations cutting back on direct mail, it won’t be as challenging to get your piece to stand out from the ‘clutter.’
2. Update your website with current messaging, imagery and offers that are being addressed in direct mail pieces.
3. Select one or two social media sites and update them regularly – nothing is worse than an outdated social media site. Make sure you remain current.