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- Secret to Long-Term Cost SavingsPosted July 26th, 2010 | No Comments
- Are You Actually Improving or Just Optimizing Your Efforts?Posted July 6th, 2010 | No Comments
- Do Your Alumni Know Why Their Participation Matters?Posted June 11th, 2010 | No Comments
- Are QR Codes the New Social Media?Posted May 28th, 2010 | 3 Comments
- Web-to-Print in Action: BlueCross BlueShieldPosted May 25th, 2010 | No Comments
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- December 2009 (3)
- November 2009 (5)
- October 2009 (6)
- September 2009 (7)
- August 2009 (1)
- July 2009 (2)
- Great meeting with the United Way of the Greater Lehigh Valley!
- Embracing Nonprofit 2.0 in Your Organization http://ow.ly/2h9ap - 4 key concepts!
- RT @mashable Why QR Codes Are Poised to Hit the Mainstream http://bit.ly/cnIaSc #business #gaming #geo-location
- Creative campaigns from ESPN, Fox Soccer Channel, Captain Morgan http://ow.ly/2gOWC
- RT @ThisIsSethsBlog Seth's Blog: 15% changes everything http://bit.ly/citqWW
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More Fans Than T.G.I. Friday’s Anticipa...
Published on Wednesday, September 30, 2009 by BrennaYoung T.G.I. Friday’s "#1 Fan, 'Woody'" campaign turned out to be a bigger hit than anticipated. As already discussed the original goal of the campaign was to reach 500,000 fans on Woody’s Facebook Page and each fan would receive a free burger (via an emailed coupon) if this goal was reached by September 30th. However, by September 13th T.G.I. Friday’s prematurely rea... Read More » -
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Impact of Personal Solicitation on Alumni Giv...
Published on Thursday, September 24, 2009 by BrennaYoung Jonathan Meer and Harvey S. Rosen concluded a study earlier this year where they set out to discover the impact of incremental personal solicitation on alumni giving. The basic idea is that people have a certain amount in mind that they are willing to give but they will not give it until they are asked to and even then it is likely that they are doing so just to avoid... Read More » -
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Impact of Athletics on Alumni Giving
Published on Monday, September 21, 2009 by BrennaYoung Does it really matter if the football team is winning or losing when it comes to alumni giving? Jonathan Meer and Harvey S. Rosen do not seem to think so. The National Bureau of Economics Research has published a study conducted by the Stanford University graduate student (Meer) and Princeton University economics professor (Rosen) that challenges the common notion tha... Read More » -
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Social Media Marketing in Action: T.G.I. Frid...
Published on Thursday, September 17, 2009 by BrennaYoung T.G.I. Friday’s has hopped on the Facebook bandwagon and is now using the social network site to make the food chain popular once again. They have gone above and beyond creating your average Page to simply market the brand. Their marketers have created a fictional character on Facebook, Woody, and they are using his Facebook Page to draw attention to their burgers. ... Read More » -
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Multichannel Marketing in the Nonprofit Envir...
Published on Thursday, September 17, 2009 by BrennaYoung We live in an ever-evolving world where we can’t escape the changes that are taking place. What does this mean for nonprofit organizations? According to an article by Chip Grizzard titled Changing Times and the Need for Diversification, this means changes in donors, media, and competition. These changes create a need to reach donors in new ways and on multiple level... Read More » -
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To Spend or Not to Spend on Fundraising Effor...
Published on Thursday, September 17, 2009 by BrennaYoung While cutting back on fundraising efforts may seem like a plausible thing to do during a recession, it may not be the wisest move. As briefly mentioned in Quick Tips for Record Fundraising Results in 2010, with other organizations cutting back on direct mailings and less clutter being received by potential donors it is more likely that your message will be well receiv... Read More » -
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Quick Tips for Record Fundraising Results in ...
Published on Tuesday, September 15, 2009 by KimGross Many non-profits are bracing themselves for yet another dismal fundraising year. Economic analysts are showing a grim prognosis on what to expect in the coming months. How is it, then, that some non-profits are experiencing increases in their participation and dollar levels? Donors are still giving – and some are even giving quite generously. The challenge becom... Read More »